Spotify Pre-Save campaigns are shifting the focus on digital music marketing overnight.
You probably know by now the importance of reaching your fan base and continuing to keep a relationship with them. In 2017, Spotify released the Pre-Save which allows fans to pre-save a song or album before it is officially released. With just a simple click of the button, fans are able to add unreleased music to their Spotify library, giving them instant access to listen to the song as soon as it becomes available.
The shift of Pre-Saves has created a new phenomenon in digital marketing and artists should have this first in mind when releasing any type of new song or album.